The Italian families of Torrani and Jelmini began a textile business in 1921. When Rosita Jelmini married the athlete Ottavio Missoni in 1953, they developed a new concept in knitwear and became known as the masters of colour on the prêt-à-porter scene. They are now established as a pioneer of lifestyle concept: total style for the home. Rosita Missoni interprets the concept of one of Beaufort’s latest exclusive partners, Missoni Home, as “geometry and spontaneity, bright hues and subtle shading, micro and macro combined in an apparent chaos that expresses the harmony of diversity and the home as an eternal playground”.